A few years back I decided to take the plunge into
entrepreneur life and start a business. I wasn’t 100% sure what type of
business, but I knew from my marketing experience that building a brand from
the ground up is tough. And so, I ended up as the owner of a franchise. In hind
sight, my reasoning for going this route was sound – the branding was in place,
it was a “plug and play” business that was successful in other markets, and I
simply had to assume the identity of the business, work my ass off, and it
would be successful for me.
I learned that assuming an identity is difficult. Suddenly,
I became my business. I had to measure every public statement, I had to ABB
(always be branding), I was constantly promoting, selling, and trying to force
the business to grow. Did I believe in the business? ABSOLUTELY. I worked
tirelessly to make the business succeed – so many hours, so much grinding to
make it work. All the while, I felt my authenticity slipping away. And facing
each day of not being myself became more and more difficult.
Eventually, I failed. Failing sucks. It is humiliating,
psychologically wrenching, and financially damaging. No one WANTS to fail.
My family and friends lifted me up with love and support and
told me I didn’t fail… Just moving onto the next chapter… I had tried so hard
to make it work… Look at this as an (expensive) learning opportunity…
What has happened since that failure is the greatest gift I
could have received. After reading it over and over on Instagram, on Oprah’s
magazine covers and wondering will this
ever be me?, I finally am living my
authentic life. It must be different for everyone, this “authentic life.” But I
guess when you find yours, you know. And it is truly magical.
This quote came across my Facebook feed recently. “Maybe the
journey isn’t so much about becoming anything. Maybe it’s about unbecoming
everything that isn’t really you, so you can be who you were meant to be in the
first place.”
Unbecoming. Maybe it’s worth a try.
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